Loyalty to the dealer?
This unwavering loyalty tends to be based upon a mix of basic insecurities such as the inane inability to exercise self-control, let’s admit that at least once, we go to just get this one thing – honest! That one thing turns in to an almighty shopping binge that seemed to control us – we lost control. Another part of that loyalty DNA seems to be wrapped up in any event that can trigger a sense of ‘not being listened to, being ignored, alone, constrained – It must be hugely difficult to be creatively dispossessed, written off, misunderstood and future-less. These are typical of the emotions that left unchecked will challenge and create fear for their well being, security, change, the future or the unknown. Each supplier creatively tailors a loyalty reward scheme by analysing the customer demographics, holidays or reasons to increase footfall.